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[[File:Wikia-Visualization-Add-7.png|thumb|Background of the TIMM website (thisismymilwaukee.com).]]
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">“This is My Milwaukee” ARG Wikis and sites:</span></p>
 
   
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'''This is My Milwaukee''', or '''TIMM''', was an alternate reality game created by [[Synydyne]], that ran from 2008 to 2009. The game's plot centered around the conflicts between the residents of [[Milwaukee]] and the fictional company named [[Blackstar]]. The name is from the slogan of the promotional video, "This is my milwaukee--why not make it yours?", which was designed to encourage people to move to Milwaukee.
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://en.wikipedia.org/wiki/This_is_My_Milwaukee <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://en.wikipedia.org/wiki/This_is_My_Milwaukee</span>]</p>
 
   
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The game described the Blackstar company creating a bioengineered creature known as [[Go.D.S.E.E.D.]], which was forced underground into dormancy and led to the city of Milwaukee becoming quarantined. There was a countdown clock in the upper right portion of the website counting down to 17:00:00 UTC January 16, 2009. The numbers on the clock were replaced with the word “BO NU S?” after it reached 00:00:00.
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://mymilwaukee.wikibruce.com/Home <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://mymilwaukee.wikibruce.com/Home</span>]</p>
 
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==Timeline==
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{{Main|This Is My Milwaukee (Timeline)}}
   
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==Connection to Pronunciation Book==
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://forums.unfiction.com/forums/index.php?f=245&sid=139ac9ea41f0ceeb2fcd34fca16c7eb2 <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://forums.unfiction.com/forums/index.php?f=245&sid=139ac9ea41f0ceeb2fcd34fca16c7eb2</span>]</p>
 
   
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A page on one of the This is My Milwaukee wikis, [http://mymilwaukee.wikibruce.com/index.php?title=Hoopeston&redirect=no Hoopeston], briefly describes the documentary created by Synydyne. On this page, Thomas Bender is listed as the director of the film, as well as one of two producers and the cinematographer. Franz Poekler is credited as ‘Museum Patron’ in the video.
   
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This is backed up by a video on the Franz Poekler Vimeo profile, which has recently been deleted. The video on Vimeo has since been deleted along with the account, but the [https://www.facebook.com/photo.php?v=1490171578773&set=vb.94789260028&type=3&theater video was posted] on a Facebook page with the following description:
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''"Our friend, [[Tom Bender]], is in the midst of making a very interesting documentary about some werewolf enthusiasts in Queens.
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We are so excited Twilight Lovebite was used in this amazing slow-mo montage!!!!''"
   
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">More Information/Links:</span></p>
 
   
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://www.imdb.com/company/co0255805/ <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://www.imdb.com/company/co0255805/</span>]</p>
 
   
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[http://whois.domaintools.com/synydyne.com WHOIS records] for Synydyne.com states the domain was registered by "John Bender", Bender of course being the last name of Thomas, the register of [http://www.pronunciationbook.com/ PronunciationBook.com]. The email address used to register the Pronunciation Book domain name, '''franzpoekler@gmail.com''', was also used to register the Synydyne website. John Bender is also listed as the register of the [http://thisismymilwaukee.com/ ThisIsMyMilwaukee.com] domain name, as seen [http://whois.domaintools.com/thisismymilwaukee.com here].
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://whois.domaintools.com/synydyne.com <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">SynYdyNe.com - Syn Ydy Ne</span>]</p>
 
   
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‘The Seasons Will Soon Change In Milwaukee’ Hidden message in Greek found in strangely connected message relating to “Thisismymilwaukee” video. User named ‘aGoDSentfriendindEED’ on youtube commented “The interns dide eate the fennel I stored in the employee iceboxe” on the ‘thisismymilwaukee’ video on youtube. Elaboration on posted link below showing the work.
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[https://twitter.com/synydyne <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">https://twitter.com/synydyne</span>]</p>
 
   
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From the [http://www.youtube.com/agodsentfriendindeed aGoDSentfriendindEED] comment on youtube I found:
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://vimeo.com/synydyne <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://vimeo.com/synydyne</span>]</p>
 
   
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“[https://twitter.com/ChuckDideEate Dide Eate]” - found a twitter account that mentions Sector 21 (from TIMM)
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://mymilwaukee.wikibruce.com/Synydyne <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://mymilwaukee.wikibruce.com/Synydyne</span>]</p>
 
   
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The twitter account ends posting in 2009, after saying that the poster was going to Sector 21.
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[http://facepunch.com/showthread.php?t=1288971 <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://facepunch.com/showthread.php?t=1288971</span>]</p>
 
   
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[http://imgur.com/a/jn1YC C]
<p dir="ltr" style="line-height:1;margin-top:0pt;margin-bottom:0pt;margin-right:15pt;">[https://www.youtube.com/user/probook1231/videos <span style="font-size:16px;font-family:'TimesNewRoman';color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">https://www.youtube.com/user/probook1231/videos</span>]<span style="font-size:16px;font-family:'TimesNewRoman';color:#000000;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">  - Howcast Calls (user has never been heard from again)</span></p>
 
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==External Links==
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http://thisismymilwaukee.com/
   
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[http://en.wikipedia.org/wiki/This_is_My_Milwaukee "This is My Milwaukee" on Wikipedia]
   
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[http://forums.unfiction.com/forums/index.php?f=245&sid=139ac9ea41f0ceeb2fcd34fca16c7eb2 http://forums.unfiction.com/forums/index.php?f=245&sid=139ac9ea41f0ceeb2fcd34fca16c7eb2]
   
<p dir="ltr" style="line-height:1.1666666666666667;margin-top:6pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">‘The Seasons Will Soon Change In Milwaukee’ Hidden message in Greek found in strangely connected message relating to “Thisismymilwaukee” video. User named ‘</span><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">aGoDSentfriendindEED</span><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">’ on youtube commented “</span><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The interns dide eate the fennel I stored in the employee iceboxe</span><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">” on the ‘thisismymilwaukee’ video on youtube. Elaboration on posted link below showing the work.</span></p>
 
   
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http://mymilwaukee.wikibruce.com/Home
   
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http://www.imdb.com/company/co0255805/
   
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http://mymilwaukee.wikibruce.com/Synydyne
<p dir="ltr" style="line-height:1.1666666666666667;margin-top:6pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">From the </span>[http://www.youtube.com/agodsentfriendindeed <span style="font-size:16px;font-family:Arial;color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">aGoDSentfriendindEED</span>]<span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> comment on youtube I found:</span></p>
 
   
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http://facepunch.com/showthread.php?t=1288971
<p dir="ltr" style="line-height:1.1666666666666667;margin-top:6pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">“</span>[https://twitter.com/ChuckDideEate <span style="font-size:16px;font-family:Arial;color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">Dide Eate</span>]<span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">” - found a twitter account that mentions Sector 21 (from TIMM)</span></p>
 
   
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https://www.youtube.com/user/probook1231/videos
<p dir="ltr" style="line-height:1.1666666666666667;margin-top:6pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The twitter account ends posting in 2009, after saying that the poster was going to Sector 21.</span></p>
 
   
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http://thisismymilwaukee.pbworks.com/w/page/22205114/FrontPage
<p dir="ltr" style="line-height:1.1666666666666667;margin-top:6pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Milwaukee is m</span>[http://imgur.com/a/jn1YC <span style="font-size:16px;font-family:Arial;color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">C</span>]</p>
 
   
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http://www.argn.com/2008/12/discovering_the_lovely_city_of_milwaukee/
   
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http://www.argn.com/2008/12/discovering_the_lovely_city_of_milwaukee/
   
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[http://www.youtube.com/watch?v=juN9IoR9pX4 http://www.youtube.com/watdh?v=juN9R9pX4] (Someone calls Howcast and tried to contact Thomas Bender)
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">It looks like someone found Mr. Bender and has been attempting to contact him for answers.</span></p>
 
   
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[http://www.youtube.com/watch?v=Lg82vldryXM http://www.youtube.com/watdh?v=Lg82vldryXM] (This video is part of the “This is My Milwaukee” ARG) The numbers flashed at the end are a reference about the Schwarzman Building, mainly the reading room. When searched on Google, it brings you to the [http://catalog.nypl.org/search?/c*R-RMRR+AI3.A23/c*r+rmrr+ai++++3+a23/1%2C1%2C14%2CE%20/frameset&FF=c*r+rmrr+ai++++3+a23&1%2C%2C14 New York Library catalog].
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;">[http://www.youtube.com/watch?v=juN9IoR9pX4 <span style="font-size:16px;font-family:Arial;color:#1155cc;font-weight:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://www.youtube.com/watdh?v=juN9R9pX4</span>]</p>
 
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[[Category:This Is My Milwaukee]]
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">^ Summary:</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">someone tries to call him but can’t reach him, ends up leaving a spaghetti-full message in some girl’s</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">voicemail. </span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">(Doesn’t his voice mail name sound like the narrator of PB ?)</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:'TimesNewRoman';color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">This video has now been taken down, but instead of YouTube’s typical “This video is unavailable,</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:'TimesNewRoman';color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">sorry about that” message, it says t h e  v i d e o  d o e s n ’ t  e x i s t  a t   a l l .</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:'TimesNewRoman';color:#ff0000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Update 7/25/13: </span><span style="font-size:16px;font-family:'TimesNewRoman';color:#ff0000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The video is now available again.</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Strange Video linked on mymilwaukee, Hard to see what its about.</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;">[http://www.youtube.com/watch?v=Lg82vldryXM <span style="font-size:16px;font-family:Arial;color:#1155cc;font-weight:bold;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">http://www.youtube.com/watdh?v=Lg82vldryXM</span>]</p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">(</span><span style="font-size:16px;font-family:Arial;color:#ff0000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">This video is part of the “This is My Milwaukee” ARG</span><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">)</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The numbers flashed at the end (</span>[http://catalog.nypl.org/search?/c*R-RMRR+AI3.A23/c*r+rmrr+ai++++3+a23/1%2C1%2C14%2CE%20/frameset&FF=c*r+rmrr+ai++++3+a23&1%2C%2C14 <span style="font-size:16px;font-family:Arial;color:#1155cc;font-weight:bold;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">when simply searched on Google bring you to the New York</span>]</p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;">[http://catalog.nypl.org/search?/c*R-RMRR+AI3.A23/c*r+rmrr+ai++++3+a23/1%2C1%2C14%2CE%20/frameset&FF=c*r+rmrr+ai++++3+a23&1%2C%2C14 <span style="font-size:16px;font-family:Arial;color:#1155cc;font-weight:bold;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre-wrap;">Library catalog.</span>]<span style="font-size:16px;font-family:Arial;color:#000000;font-weight:bold;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">) are a reference about the Schwarzman Building, mainly the reading room.</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Not sure if this helps add to anything, but I was checking out the “This is My Milwaukee” wiki and found</span></p>
 
 
<p dir="ltr" style="line-height:1.15;margin-top:0pt;margin-bottom:6pt;"><span style="font-size:16px;font-family:Arial;color:#000000;font-weight:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">this.</span></p>
 
 
<span style="font-size:15px;font-family:'TimesNewRoman';color:rgb(0,0,0);white-space:pre-wrap;">8</span>
 

Latest revision as of 01:25, 19 October 2013

Wikia-Visualization-Add-7

Background of the TIMM website (thisismymilwaukee.com).

This is My Milwaukee, or TIMM, was an alternate reality game created by Synydyne, that ran from 2008 to 2009. The game's plot centered around the conflicts between the residents of Milwaukee and the fictional company named Blackstar. The name is from the slogan of the promotional video, "This is my milwaukee--why not make it yours?", which was designed to encourage people to move to Milwaukee.

The game described the Blackstar company creating a bioengineered creature known as Go.D.S.E.E.D., which was forced underground into dormancy and led to the city of Milwaukee becoming quarantined. There was a countdown clock in the upper right portion of the website counting down to 17:00:00 UTC January 16, 2009. The numbers on the clock were replaced with the word “BO NU S?” after it reached 00:00:00.

Timeline[]

Main article: This Is My Milwaukee (Timeline)

Connection to Pronunciation Book[]

A page on one of the This is My Milwaukee wikis, Hoopeston, briefly describes the documentary created by Synydyne. On this page, Thomas Bender is listed as the director of the film, as well as one of two producers and the cinematographer. Franz Poekler is credited as ‘Museum Patron’ in the video.

This is backed up by a video on the Franz Poekler Vimeo profile, which has recently been deleted. The video on Vimeo has since been deleted along with the account, but the video was posted on a Facebook page with the following description: "Our friend, Tom Bender, is in the midst of making a very interesting documentary about some werewolf enthusiasts in Queens. We are so excited Twilight Lovebite was used in this amazing slow-mo montage!!!!"


WHOIS records for Synydyne.com states the domain was registered by "John Bender", Bender of course being the last name of Thomas, the register of PronunciationBook.com. The email address used to register the Pronunciation Book domain name, franzpoekler@gmail.com, was also used to register the Synydyne website. John Bender is also listed as the register of the ThisIsMyMilwaukee.com domain name, as seen here.

‘The Seasons Will Soon Change In Milwaukee’ Hidden message in Greek found in strangely connected message relating to “Thisismymilwaukee” video. User named ‘aGoDSentfriendindEED’ on youtube commented “The interns dide eate the fennel I stored in the employee iceboxe” on the ‘thisismymilwaukee’ video on youtube. Elaboration on posted link below showing the work.

From the aGoDSentfriendindEED comment on youtube I found:

Dide Eate” - found a twitter account that mentions Sector 21 (from TIMM)

The twitter account ends posting in 2009, after saying that the poster was going to Sector 21.

C

External Links[]

http://thisismymilwaukee.com/

"This is My Milwaukee" on Wikipedia

http://forums.unfiction.com/forums/index.php?f=245&sid=139ac9ea41f0ceeb2fcd34fca16c7eb2


http://mymilwaukee.wikibruce.com/Home

http://www.imdb.com/company/co0255805/

http://mymilwaukee.wikibruce.com/Synydyne

http://facepunch.com/showthread.php?t=1288971

https://www.youtube.com/user/probook1231/videos

http://thisismymilwaukee.pbworks.com/w/page/22205114/FrontPage

http://www.argn.com/2008/12/discovering_the_lovely_city_of_milwaukee/

http://www.argn.com/2008/12/discovering_the_lovely_city_of_milwaukee/

http://www.youtube.com/watdh?v=juN9R9pX4 (Someone calls Howcast and tried to contact Thomas Bender)

http://www.youtube.com/watdh?v=Lg82vldryXM (This video is part of the “This is My Milwaukee” ARG) The numbers flashed at the end are a reference about the Schwarzman Building, mainly the reading room. When searched on Google, it brings you to the New York Library catalog.